The Art Of The Deal?

In this conversation, the guys discuss the complexities of hvac projects, pricing strategies, and the importance of customer communication in the HVAC industry.

They share personal experiences and insights on how to effectively engage with customers, manage expectations, and highlight the value of quality components. 

The discussion also touches on financing options to help customers afford necessary services, emphasizing the need for empathy and understanding in customer interactions.

Takeaways

• Customer expectations can often be misaligned with actual costs.
• Quality components lead to better long-term service and customer satisfaction.
• Empathy in communication can help bridge the gap between price and value.
• Offering financing options can make services more accessible to customers.
• It's important to explain the reasons behind pricing to customers.
• Maintaining a consistent pricing strategy is crucial for business integrity.
• Listening to customer concerns can lead to better service outcomes.
• Highlighting warranties and service benefits can justify higher costs.
• Custom installations require careful consideration and planning.
• Building long-term relationships with customers can lead to repeat business.

Send us your feedback or topic ideas over on our social channels!
Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

Newsletter sign up: https://bit.ly/MH_email

Chapters

• 0:00 Introduction
• 0:59 Challenges with Boiler Replacement
• 3:48 Pricing and Customer Expectations
• 9:01 Value Proposition in Pricing
• 12:42 Service and Maintenance Strategies
• 18:15 Financing Options and Customer Affordability